Safe sex advertisement

This is a very powerful advertisement in the fact that it is so literal. These people are literally crash test dummies and they are obviously being intimate with each other.
This is an ad for aids awareness. Safe sex is the way to go is the point of these ad's. The amount of people infected with HIV in the District of Columbia has risen 20% in the last 2 years. There really is no excuse for this, its crazy. People should be aware that there lives are in danger when you aren't practicing safe sex when not in a monogamous relationship. Your life is literally on the line when you aren't safe.
This ad is effective in getting peoples attention because of the dummies that are in it. It is really eye catching to see them this way because they aren't in a car being smashed into a wall. They are being sexual with each other. It is interesting to see the people figures as plastic dummies in two ways. The first being they are plastic, plastic representing condoms and its funny that they are generally called "dummies". The point of this is to show that you are a dummy if you don't practice safe sex.
The position of the people in this ad is to show that they are being sexually active and the point is to be safe. The red background is sensual showing intimacy and the red ribbon is the model for this cause. They are both effective in this ad because of the meaning. "Its your life, Not a crash test" is a very powerful statement in how it is so real. You have one life, and one only, so why waste it on not being conscious of the decisions you make?