Adidas Advertisement

I love this Adidas advertisement because of the awesome design. The use of color is really eye catching and appealing with the contrast of the black background. The word "Adidas" is the perfect contrast in that it is white, against the black background. The colors in the trail of the shoe are reminiscent of one of the Apple computer screen savers. Extremely fluid and vibrant in movement and color bring this advertisement to life.
The size of the shoe is appealing as well because it doesn't fill the whole layout. I feel that it would be too distracting with all the colors and movement. The negative space filled in with black has just the right amount of space. The placement of the shoe is great too, centered and aligned with the text moves the eye in just the right areas.
This also has a young and fun appeal to it. This generates a free spirit feeling. It says you can wear vibrant colors in all shades and hues with just about anything. I get the feeling that if I wear these shoes I feel young and fresh and could wear these "kicks" with just about anything and get away with it.
I think that this advertisement is strong in the movement of the "tail" with all the vibrant colors. The contrast of the black and white versus the colors is eye popping and interesting. This advertisement is appealing to youth and I'm pretty sure that statistically, more youth see advertisements every day that market towards them. If these are successful, thats good news for business.